You are familiar with local marketing strategies. You have a social media presence, maybe even a couple. You may have tried email marketing campaigns and sponsored local events. You’re ready to upgrade your local marketing plan to 2.0. This will allow you to expand your reach, attract new clients, and recruit home caretakers.
You can be ready for these advanced strategies of local marketing. These are some local marketing strategies for home care businesses.
- Mobile-friendly sites are a must
A mobile-friendly website is essential for local SEO marketing strategies. According to Think With Google, eighty per cent of consumers use search engines for local information. 61% said that people who search on mobile more often are more likely than others to contact local businesses if they have a mobile-friendly site.
Search engines in your area will find your website for home care agencies.
- Host an Open House
Invite potential clients over to help them become clients. Open house: Invite community members to meet your caregiver leadership and ask questions about your services.
Face-to-face contact is a great way to establish a trusting and long-lasting relationship with those who care for loved ones.
- Organize community education events
Your agency is a wealth of information about home safety, healthcare and prevention. Share your knowledge with the community by hosting educational events. Invite your community to a session about home safety for elderly loved ones or a Q&A with local doctors about early signs of dementia.
Partner with local doctors, medical practices, nursing homes and health clinics to expand your reach.
Do you want to start a Georgia home-based healthcare business?
Festivals, events, hikes, lakes, and other city activities always entertain Georgians. Georgia offers a variety of lifestyles, including fast-paced urban and slow-paced mountain living. Georgia provides a convenient mix of country living and city amenities, making it a great place to live.
Due to Georgia’s growing elderly population, there is a greater demand for home care services and businesses that provide home care. A Home Health Aide is a person who provides personal care for patients. This includes bathing and dressing them. They also assist patients with housekeeping tasks and medical care.
You can also get insurance as a business owner, such as Georgia home health aide insurance. These insurance policies protect your company. Click here to learn more about Georgia’s home health aide insurance.
- Invest in webinars, videos and other forms of online learning.
You don’t have to bring the community to your agency. Instead, create digital content that can be shared and helps build health literacy in your local area.
Hosting a webinar could be a great idea. A member of your leadership might interview a healthcare researcher or host a discussion about how to prevent the flu from spreading among the elderly.
Video can be used in many ways. This content format can be used to create blog posts, email newsletters and bite-sized videos. You can also use pull quotes on social media platforms for podcasts and other purposes.
- Get in touch with your local media.
Do you need to hire a lot of caregivers? Expansion of your business, adding new offices or services. Host a community event on health? Get in touch with local media outlets. Let your local newspaper or television station know about your agency by contacting a business reporter. You can get positive press from them.
- Do your research and develop guides for your community.
You can use your home care expertise to create data-based reports about the health and well-being of your community. To analyse and distribute the data, you can partner with a community college or university.
A white paper about the mental health of seniors in your community might be created. It could include facts about the spread and prevention of the flu and information how to prevent it. You can also partner with local tourism boards and businesses to create guides such as 12 ways seniors could enjoy the great Richmond outdoors this Summer or five local art programs for seniors.
- Content repurposing is the way to go.
Your local marketing strategy should include repurposing content at all levels. You can convert blog posts into social media posts and email newsletters for home care agencies, but you can also turn blog posts into podcasts or research papers into videos. Community events can be converted into video ad series. There are many ways to reuse your work across multiple channels.
This will help you to attract clients to your home care agency. You can also use the repurposed content for recruiting qualified homecare and healthcare professionals.